"An organization can execute a bad strategy better than no strategy at all".

Strategy/Vision

Nothing is more important in business today than having a clear sense of purpose, it is a destination that every employee in the organization can focus on and achieve. Today’s truly successful business leaders create a vision of where they want the company to go and under what conditions they will get there.

Kevin Heaney Consulting delivers a proven, effective process that will enable companies to create their vision, and more importantly, implement the strategies to achieve it. Many organizations create vision, but fall short of fully exploiting its potential because they clear strategies, timelines and the necessary accountability to reach their goal(s). Choosing the right vision, combined with relevant strategies and their implementation, will create superior results. The number one source of failure in achieving a vision is not in the vision itself; it is in the execution.

A poll of executives conducted by Opinion Research Corporation shows that a significant barrier to widespread adoption of a corporate vision is that it remains rooted in the boardroom. Companies operate in the mistaken belief that if they simply communicate their vision to employees it will become embedded in their working lives. Successful execution requires:

· The wholehearted commitment of management (leading by example)

· A willingness to empower people

· A willingness to take a risk on people

· An acceptance of the need to share ideas and results

· The integration of the vision into all facets of the organization, especially in terms of recruitment, training, appraisals and rewards.

Worldwide experience across a number of industries and disciplines led to the development and refinement of a system that has reduced the success factors of strategy down to two manageable components;

Choice of strategy – If you have chosen the wrong strategy then good execution will still not achieve the desired outcomes. Good news – we have never seen the wrong strategy chosen! The all inclusive process to choose a strategy combines the talents and intellects of all key stakeholders who unanimously agree on the best strategies.

Execution – When the right strategies are chosen only one thing can go wrong, how well it is executed. Good news here too – this is a simple matter of communication and management.

Following are 12 questions you can use to assess your own organization; how are you doing?

1) Does every employee in your company know exactly where the company is going?

2) Do they know, live and breathe your vision?

3) Is your vision simple?

4) Can every employee in the company at every level clearly associate how what they do everyday contributes to achieving the vision?

5) Do your customers, suppliers and shareholders know your vision?

6) Do you have a detailed month by month timeline with clearly defined objectives and milestones?

7) Do you know who is accountable for each piece of your strategy?

8) Is every employee creating value for your company?

9) Are your reward systems tied to achieving your vision?

10) Are your employees passionate disciples of your company that will do anything to succeed?

11) Are your customers loyal and do they risk their reputation by referring you to others?

12) Are your shareholders satisfied with the return you give them?

If you answered no, or are unsure about the answer to any of these questions, Kevin Heaney Consulting can assist you and your organization.